Six years after a record-breaking edition held in Nice, France, the World Perfumery Congress (WPC) is returning to Europe. The event dedicated to fragrance artistry, ingredients and technology, will be hosted in Geneva, Switzerland, at the Palexpo June 24-27, 2024.
Under the theme “Fragrance Forward: Where Global Innovation & Creativity Meet”, WPC 2024 will mix insights from fragrance creators and experts and presentations of the latest fragrance ingredient launches and technologies.
Conferences and exhibition
This year’s WPC will introduce a new “Nose to Nose” series featuring soon-to-be-announced pairs of perfumer legends to take the stage to discuss their journey as well as share their perspective on the future of fragrance.
In addition to the educational program, the event will feature a expo hall featuring fragrance creators, suppliers of raw materials, and suppliers of equipment and technology for fragrance labs, testing, manufacturing and engineering, as well as packaging suppliers.
“Attendees should prepare for a lineup of the industry’s global innovation leaders, including perfumers, R&D specialists, marketers and product developers, executives, market analysts and more. Major names in fragrance are already set to take the stage, including Pura chief fragrance experience officer Mara Dumski and fragrance expert, taxonomist and author Michael Edwards, Dominique Roques, Mark Knitowski, representatives from Procter & Gamble, Givaudan, dsm-firmenich, IFF, Symrise, Mane, BASF and many others,” claim the organizers.
The last time WPC was organized in Europe, the event hosted more than 1,800 attendees, including more than 200 perfumers.
“WPC returns to Europe to explore the evolution of creativity across the fragrance sector. The three-day event serves as a hub for global professionals to network while experiencing the latest ingredients, technologies and solutions the fragrance industry has to offer,” says Jenna Troyli, conference director and managing editor of Perfumer & Flavorist magazine.
Visit worldperfumerycongress.com to learn more and register.
