Colin Walsh, CEO of hair care brand Ouai, has been appointed head of Procter & Gamble’s Specialty Beauty division. Created in 2022, the division encompasses labels such as Farmacy, Tula Skincare, Ouai, First Aid Beauty, and Mielle Organics, which are distributed through specialized and selective networks.
Walsh has been CEO of Ouai for close to five years, during which he oversaw the brand, founded in 2016 by celebrity hairstylist Jen Atkin, being acquired by P&G in 2021. Before that, Colin Walsh was CEO of DevaCurl. He succeeds Chris Heiert, who will retire next month after nearly 25 years with Procter & Gamble.
In his new role, Colin Walsh will work closely with each brand’s current CEO, including Savannah Sachs for Tula, Mina Chae for Farmacy and John Drake for First Aid Beauty. Walsh remains CEO of Ouai.