L’Oréal’s CEO remains optimistic for 2025 despite US tariffs

L'Oréal's CEO remains optimistic for 2025 despite US tariffs

French cosmetics behemoth L’Oréal announced on Tuesday, July 29, a 1.6% increase in revenue to EUR 22.47 billion for the first six months of 2025.

However, the group’s net profit fell by 7.8% to EUR 3.37 billion. According to the group, the main reason for this was the payment of France’s exceptional tax on large companies.

Nicolas Hieronimus, CEO, L’Oréal Group

All the group’s divisions, led by Professional Products, are growing despite slowdowns in the second quarter. The Consumer Products division is showing early signs of recovery in North America, including in makeup. Fragrances and Hair Care remained the fastest-growing categories during the period.

By geographic area, emerging markets (Africa, South Asia, Latin America) are growing at double-digit rates, while mainland China is returning to growth.

“The ongoing strength in emerging markets, the slight rebound in mainland China and the gradual recovery in North America more than offset the expected slowdown in Europe,” commented L’Oréal CEO, Nicolas Hieronimus.

The executive expects an acceleration in the second half of the year, thanks to the rollout of new products and “promising launches,” including the new Prada men’s fragrance and the first Miu Miu fragrance.

Despite the geopolitical context and “a lot of uncertainty,” Mr. Hieronimus said he was “confident that the beauty market will continue to improve” and ‘confident’ in the group’s ability to “to outperform the global beauty market” and increase its profitability over the year.

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