On March 20-23, Beautycare Brazil will be promoting the participation of 62 Brazilian companies [1] in Cosmoprof Worldwide Bologna 2025. The number marks the highest in participation ever recorded by the sectoral project at the fair.
The highlight this year will be the two companies that will participate in Cosmoprof in the Green area, aimed at brands that have sustainability as a central focus of their products and strategies: H’originée Brasil and Souvie.
The group of exhibitors will be divided into three types of key product sales focuses: professionals, retail, and outsourcing, indicating the broad diversity of the Brazilian beauty industry.
“Cosmoprof is one of the world’s most important showcases for the Cosmetics, Toiletries and Fragrances sector, and the high Brazilian participation increases the visibility of the Brazilian brand in the sector. We hope that the results prove the innovation of our participants, reflecting the Brazilian pioneering spirit and unique features,” said Gueisa Silvério, International Business Manager at ABIHPEC and manager of the Beautycare Brazil project.
Beautycare Brazil, the internationalization project of the Brazilian cosmetics and personal care industry is developed through a partnership between the Brazilian Association of the Cosmetics, Toiletries and Fragrances Industry (ABIHPEC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Created in the 2000s, the sectoral project aims to promote, facilitate and accelerate the process of internationalization of companies operating in the cosmetic, toiletries and fragrance sector.
