The 22nd edition of Cosmoprof North America Las Vegas wrapped up with strong momentum, despite uncertainties of the economic and political context. Held at the at the Mandalay Bay Convention Center, the show hosted more than 1,000 exhibiting brands and suppliers.
From July 15 to 17, Cosmoprof North America Las Vegas 2025 was held amid speculations and uncertainties linked to U.S. tariffs threats, global trade reorganization, and shifting consumption dynamics.
In this context, the B2B event reaffirmed its position as a leading hub for the beauty industry in the Americas, hosting more than 1,000 exhibiting companies from 44 countries. Notably, Korean Beauty continued its remarkable industry influence, with a striking 51% increase in Korean brands and suppliers participating on the show floor.
As far as visitors are concerned, the organizers announced 26,000 visits from 103 countries. More than 200 buyers, including L’Oréal, Nordstrom, Revlon, and Target, were hosted as part of trade fair’s Buyer Program.
Trends, innovation and networking
The schedule of educational content, featuring sessions and roundtables across the Entrepreneur Academy, Cosmopack, and Cosmo Talks, covered a wide range of timely topics, such as engaging Generation Alpha, understanding the current state of the industry, and navigating the new era of beauty packaging.
This year’s CosmoTrends report, curated by the trend forecasting agency Beautystreams, spotlighted five emerging beauty trends identified among new product launches from 22 exhibiting companies. Featured innovations included products focused on sensitive and reactive skin, regenerative formulations powered by PDRN, advanced mask technologies, multifunctional device-solution combinations, and cutting-edge lip care treatments.
“Overall experience with Cosmoprof was extremely positive. The Nordstrom marketplace team came to the show to discover new brands in the beauty space to launch on our online platform, and we absolutely did that. We felt that there were high quality brands at the show who met all our criteria and were very interested in coming onto Nordstrom’s platform,” commented Katie Petroskey, Senior Manager of Brand Acquisition for Nordstrom Marketplace.
Dr. Whitney Hovenic and Hillary Schieve, Founders of Spooge, launched their sunscreen product at the show and said, “Being part of the Discover Beauty program [within Cosmoprof North America Las Vegas] was a truly transformative experience—one that offered invaluable exposure, meaningful industry recognition, and access to high-value contacts that will have a lasting impact on our growth.”
Looking ahead
Cosmoprof North America’s next stop is Miami Beach for the third edition of Cosmoprof North America Miami, scheduled for January 27–29, 2026.
The 23rd edition of Cosmoprof North America Las Vegas will return to the Mandalay Bay Convention Center from July 13–15, 2026, with a new date format, running from Monday through Wednesday.
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