The Estée Lauder Companies’ flagship brand announced on Tuesday, Marc 11, that it has signed Dr. Matthew Walker, PhD, as its first-ever Global Sleep Science Advisor.
The brand aims to leverage Dr. Walker’s expertise to deepen its night-time skincare research and innovation, while tapping into the global sleep movement to educate consumers on the vital connection between sleep and health.
A renowned author, sleep scientist and Professor of Neuroscience and Psychology at the University of California, Berkeley, Dr. Walker will bring the latest insights, research findings, and resources to advance Estée Lauder’s ongoing work in understanding and resolving the impact of poor sleep on skin health.
“For more than 40 years, Estée Lauder has been pioneering research into night skin science, most recently focusing on the impact that poor sleep has on skin,” said Jennifer Palmer, Senior Vice President, Global Innovation Development & Science Leadership, Estée Lauder. “By partnering with Dr. Walker, a renowned global sleep expert, we are able to deepen this understanding to inform how we engage, educate and inspire our consumers.”
Dr. Walker will be leveraged for both internal and external events, press opportunities and educational content across brand channels. Estée Lauder will also serve as the exclusive beauty partner of Dr. Walker’s new Global Sleep Education Foundation, which aims to address the global sleep-loss epidemic through free transformational education programs as well as support breakthrough sleep science research.
