The French brand introduces the Art de Vivre philosophy in Ukraine as a way of thinking for a new generation
A modern woman knows how to be different. She combines determination and softness, strength and elegance. She can run a business, make important decisions, create new projects – and at the same time remain inspired, appreciate the beauty and harmony around her. This is how Roche Bobois Ukraine reveals the philosophy of French Art de Vivre, and this is the main message of the autumn fashion collaboration with Anastasia Shukhnina.
Roche Bobois is a family company. Its history began in the middle of the 20th century with the merger of two well-known brands: the Roches, a family from France that had been running a successful furniture business since the 19th century, and the Chouchans, who opened a furniture salon in Paris in the 1950s. Thus, in the early 1960s, a new brand was born in Paris. From the very beginning, it took a course towards modernity and started with the production of Scandinavian-style furniture, which, a few decades later, with the light hand of Roche Bobois, became a craze throughout Europe.
A space that resonates with personality
The campaign shoot with Anastasia Shukhnina took place in the Roche Bobois Ukraine showroom, where the interior served not just as a backdrop, but as a space that resonates with character.
Every detail is important here: form, texture, light. Anastasia feels organic in this space, because it is important for her that the environment reflects her inner state. A new generation businesswoman leads a life in a rhythm where everything is valuable: the result, the process, what surrounds you.
Philosophy of harmony
“For me, the art of living is the harmony we create around ourselves. It is the ability to combine comfort and beauty, the main thing is to appreciate the moment,” shares Anastasia. Her words correspond to the spirit of Roche Bobois.
In French culture, this idea has long been called the French Art de Vivre — the art of living. It's not about things for the sake of things, but about the feelings they create. About how space can inspire, help you relax, or, conversely, energize you.
The power of female leadership
Anastasia Shukhnina belongs to a generation of women who are not afraid to be themselves. She does not separate work from life, because she is sure: true balance is possible only when you value the moment. Her style of doing business is based on openness, confidence and the desire to create new quality – and this is also part of the art of living.
A modern reflection of French Art de Vivre
Today, Roche Bobois Ukraine is not just furniture or interiors. It is a space and a philosophy that become a reflection of personality. Combined with Anastasia's story, this philosophy takes on a modern look: bold, dynamic and very personal.
The project proves that true luxury is not in quantity or excess. It is in simple things, in the ability to appreciate today, to create an atmosphere that inspires and gives a sense of harmony.
