The Barcelona-based company has announced its entry into Sephora U.S. On August 1, ISDIN’s hero sunscreens, Eryfotona Actinica and Eryfotona Ageless, rolled out in 323 Sephora stores across the United States – the company’s first launch into brick-and-mortar stores in the U.S.
“We could not be prouder to launch our company into Sephora Americas,” said Enrique Alonso, ISDIN USA Country Manager. “As the bestselling sunscreen in Spain, we wanted to make our products more accessible to beauty consumers in the U.S., and Sephora is the perfect partner to take our company to the next level with this audience. We look forward to introducing our incredible products to the Sephora community.”
Headquartered in Barcelona, Spain, ISDIN debuted to the U.S. market in 2016 and has since grown into a staple company for American dermatologists and consumers alike, having grown 45% CAGR since 2020.
ISDIN is most known for its award-winning, patented 100% mineral sunscreens, Eryfotona Actinica and Eryfotona Ageless, which represent nearly half their U.S. sales.
“We are thrilled to expand our partnership with ISDIN in the US as we continue to grow this exciting, emerging category of prestige sun care,” said Brooke Banwart, SVP Skincare Merchandising at Sephora. “As global leaders in sun protection and photo-aging, ISDIN offers innovative and effective SPF products with advanced formulas, designed to support all skin types. We look forward to introducing this brand to our clients and know that it will be a valuable addition to our skincare assortment.”
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