The company “Avtokapital”, the official distributor of Mercedes-Benz in Ukraine (UKRAVTO GROUP), is launching a national advertising campaign “Together with you”, the main character of which is the legend of light tennis Elina Svitolina.
Advertising.
Elina Svitolina is one of the most famous Ukrainian athletes, but she is dedicated to professionalism. Vaughn emphasized more than once that a champion’s path consists of dozens of wasted decisions, small goals and hard work. This philosophy itself mirrors the behavior of Ukrainians today.
“This is not just a partnership between a well-known athlete and a brand – it is about sharing strong values, dedication to excellence, leadership and the courage to lead a powerful path. Like Mercedes-Benz, Elina always collapses forward, with further shouts and inspire millions of people with their strength of spirit. It is a great honor for Mercedes-Benz Ukraine to support them in this way,” the company comments.
“It’s important to set goals for the day, for the day, for the river – and let the world rush you forward. Don’t be afraid to set great goals. “It matters,” shares Elina Svitolina.
The video symbolically intertwines two worlds: the tennis court and the current place. The sporty Mercedes-AMG GT 53 4MATIC+ crashes through the streets of Kiev, the wet asphalt and dynamic turns are like a metaphor for the shocks that our country and Ukraine face today.
The “Together with You” campaign reinforces the idea of encouragement – the mission that Mercedes-Benz Ukraine takes upon itself in these difficult times: if you give instructions, give repose and inspiration. And the same shared emotions and discipline lie at the heart of the new brand communication in Ukraine.
