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Tennis today is an increasingly fashionable sport: its aristocratic aesthetics are infused with fashion trends, and courts have become popular catwalks. The greatest excitement among brands comes from tournaments in the Grand Slam category, before they present new collections. The last one in his line-up is the US Open, which is the Open US Tennis Championship. We marveled at how the planet's darkest shadows confront New York.
ADIDAS
The ADIDAS uniform will feature two Ukrainians at the US OPEN – Elina Svitolina and Yulia Starodubtseva. At the Open US Championship 2025, conceptual designs from the Y-3 collection were tried on in the shadows. The main visual element was prints inspired by traditional Suibokuga monochrome painting. Laconic silhouettes in the collection are combined with asymmetrical details and bright graphic shades to more effectively accentuate the deep connection between fashion and tenis. Also in this form are Jessica Pegula, Maria Sakkari, Oleksandr Zverev, Karolina Muchova, Stefanos Tsitsipas.
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WILSON
WILSON has always successfully partnered with the Ukrainian tennis player Martha Kostyuk, placing her in one of the leading places on the fashionable tennis Olympus, and our athlete has more than once been called the most stylish player on tour. Ahead of the US Open, the brand released a promotional video with a Ukrainian, de Kostyuk demonstrates new designs – we realized that WILSON will lose their loyalty to the branded silhouette with a pleated top. Colori – infused juice. Marta tried on fuchsia and bright blue, signing her video “Getting ready for an electric US Open⚡️.”
VUORI
VUORI is one of the most fashionable activewear brands today. It was founded in 2015 by Joe Kudle, a great mannequin and accountant, in California. It all started with an online store with T-shirts, and today VUORI has nearly 80 physical stores around the world. On the eve of the US Tennis Championship, the brand experienced another important victory – Jack Draper became its new ambassador, heeling the racket to the world. A month ago, the British tennis player's contract with NIKE ended, and the Californian Swedes were heading out. Before the speech, Draper will have a personal line of clothes.
NEW BALANCE
NEW BALANCE is another brand that should be used on tennis. The face of the brand is Coco Gauff – the third racket in the world and a champion of Roland Garros-2025, for which they are preparing especially for the skin tournament. Just a few days ago, the brand presented an interesting video, so anyone can understand what Gauff will do. This is a separate shape, back and top, where neutral beige meets rich burgundy.
NIKE
Jannik Senner and Carlos Alcaraz, Amanda Anisimova and Madison Keys are few of the top tennis players who wear NIKE uniforms when they take to the court. Around the time of the doubles tournament a few days ago, it became clear: whose head color of the sports giant is black. And now the “little black cloth” in the Wislav region is awakening to a new, broader sense. And fans are already impatiently awaiting the appearance of Naomi Osaka, who will soon be born from NIKE.
