New partners
The best way to remember a brand and gain new loyal ones is to become a participant in a special trend, when reality meets the guess and you lose the unforgettable knowledge. In Ukraine, one of the leaders in the created fantasy atmosphere is the IQOS brand. They had already set up a film studio and a kuzanka, and this summer they remembered the installation, which appealed to the skin – IQOS used to be gas stations, which actually became conceptual pop-ups, where they were refueled not with gasoline, but with enemies.
Advertising.
For two years, lipnya and serpnya non-essential gas stations operated in the historical center of Lviv and on the territory of the film studio in Odessa. The expanses of pseudo-stations were laid out like regular gas stations – with minimarkets, pumps, and, of course, hotdogs. Nemov at Disneyland, as a result, they pointed out that the visually real gas station at the pumps doesn’t have any gasoline, and the ATM is really a photo box, from which you can take out Mitt’s photos instead of banknotes.
At the minimarket, guests could pick up scraps for their cars, special merchandise with road signs, fire extinguishers, mini-refrigerators, and more. Speakers – customize your smartphones. At the food zone you can grab a hot snack, and at the bar you can grab a cocktail.
And in the dark space where guests are always forbidden to enter at the most popular gas stations, IQOS was installed in the cinema hall. Behind the door with the sign “For staff” there was a empty desk: just sitting on the sand and leaning on the stone, people today could watch the movie “Naughty Max”. How about a part of the company’s other interactive activities after this? Thank you, now we are checking the brand’s skin supporter for similar evidence in our locality.
