At the beginning of its journey, in the first half of the 20th century, the House of Chanel formed several key trends that later became icons of French chic and had a huge impact on world fashion:
Key Chanel trends of the early 20th century:
1. Little black dress
— The introduction of the little black dress into women's fashion was due to Coco Chanel. She created simple, comfortable clothing that became a symbol of femininity and elegance. Before that, black was considered a mourning color, but her version of the dress made it an everyday and universal wardrobe item.
2. Women's sportswear
— Chanel suggested that women wear comfortable three-piece suits, coats and sweaters, freeing them from the strict corsets and complicated outfits of past eras. Thanks to her, women's fashion acquired features of comfort and practicality.
3. Denim and knitwear
— The use of denim and knitwear for women's clothing was a revolutionary decision of the time. It was Chanel who popularized these materials among women, offering comfortable pencil skirts and trousers.
4. Leather handbags on a chain
— Chanel was one of the first designers to introduce leather bags with long metal chains, which became popular accessories. The clutch bag became the standard of style and elegance.
5. Double C
— The “CC” logo, consisting of two crossed “C” letters, became one of the main symbols of the House of Chanel. This logo was used almost immediately after the brand was founded and remains a recognizable symbol of luxury and exclusivity.
These trends laid the foundation for the Chanel brand philosophy: simplicity, comfort, functionality and timeless elegance.
Who runs the House of Chanel today?
Today, the House of Chanel is led by French designer Mathieu Blasi , who took over as creative director in December 2024.
Before joining Chanel, Blasi worked for several major fashion houses, including Calvin Klein , Maison Margiela , Céline and Bottega Veneta . His appointment generated much interest in the fashion industry, as he offered a fresh perspective on the brand's development while maintaining respect for its historical heritage.
Among the expected changes under Blasi's leadership:
— Improving product quality.
— Creating new trends and attracting a young audience.
— Expanding the brand’s influence through collaborations with artists and cultural projects.
— Supporting the traditions and values of the House of Chanel.
The first collection under the direction of Mathieu Blasi is expected in autumn 2025.
Источник: modmap.ru
