When fashion is not just about how you look, but also about how you feel about yourself
Graff and Smile, brands of the Biosphere Corporation, have become partners of the main fashion event of the year – the new season of Ukrainian Fashion Week SS26. Combining the aesthetics of style, taste and comfort, they embody the modern philosophy of fashionable life, where beauty begins with sensations.
Graff tea represents a modern vision of moments of pleasure and inspiration — with a delicate aroma, refined taste and a philosophy of beauty in details. During Ukrainian Fashion Week, the presentation of the brand's new floral and berry line — Graff Sweet Taste — took place. The design of the zone resembled an art installation — with fresh flowers, minimalist details and inspiration from the events of Fashion Week itself.
The presentation turned into an atmospheric space where visitors could not only taste new blends, but also feel the connection between aromas, color and mood. In the tasting part, everyone chose their own taste – from light to rich – and also created their own accessory. The Sweet Taste collection is distinguished by its character, like the atmosphere of UFW: with notes of sophistication, energy and style.
Graff's new products have already appeared in stores! Now everyone can choose a flavor that will become a daily fashion ritual. For example, the passionate 1001 Passion will not leave anyone indifferent.
At the same time, Smile wet wipes are about confidence, care, freshness and comfort, which remain relevant in any look, wherever you are. And Smile mini in a trendy mini pack has already become a stylish and practical accessory that matches the pace of modern life and easily fits in a pocket or small handbag.
The Smile zone at Ukrainian Fashion Week with dozens of small pockets became a stylish art accent of the event and vividly embodied the brand's main communication: a mini-tutu for a mini-pocket. This is a combination of convenience and fashion that looks as natural as a trendy detail in a fashionable look.
Fashion is not just about how you look, it's also about how you feel. The Graff and Smile brands create an atmosphere of confidence and harmony that makes everyday life part of a fashionable lifestyle.
