World’s leading glassmaker for the Perfumery and Cosmetics industry Verescence, and Albéa Cosmetics & Fragrance have combined their expertise to offer a premium version of Albéa’s refillable cosmetic jar TWIRL, which was officially launched at Luxe Pack Monaco, from October 2 to 4, 2023.
The base, produced by Verescence in Spain, features their glass composition “Infinite Glass 20” integrating 20% Post-Consumer Recycled (PCR) glass and providing a tint that meets luxury brands’ aesthetic demands.
The cap, inner jar and seal, all manufactured in Albéa’s facility in Simandre, France, are made of polypropylene (PP), a recyclable material. Launched in 2022 in an all-plastic version, the TWIRL jar was specially designed to provide an intuitive gesture for an easy and fast refill process. The combination of glass and polypropylene makes this process even softer.
“We were convinced by the concept of TWIRL and wanted to leverage our glass expertise to create a premium version in our product catalogue, thus addressing the growing demand from our customers for refillable jars,” states Bérangère Raguenet, Marketing and Communication Director at Verescence. “It offers a great variety of decoration options, including the possibility of decorating the interior of the jar using lacquering and pad printing techniques.”
“This achievement with Verescence ticks many boxes: It is the perfect blend of aesthetics, functionality, and durability. Besides, it provides customers with a fully customizable solution,” adds Aline Roland, Marketing Director at Albéa Cosmetics & Fragrance.
Brands can personalize the jar according to their brand’s identity and strategy, by integrating PCR in the cap for example or even change the shape of the base and the cap.
A comprehensive range
At this year’s edition of Luxe Pack Monaco, Albéa’s Cosmetics & Fragrance team has introduced an entire TWIRL range: in addition to the original 50 ml standard, the jar is now also available in 15 ml, 30 ml and even 200 ml to address all types of formula and different skin care and hair care applications.
“Reusability is key to achieve circularity in packaging and a priority in our product development. But in order to further drive the adoption of refillable solutions by consumers in their daily lives, our role is to make it really simple and intuitive while offering brands maximum customisation possibilities. That is the concept behind TWIRL,” concludes Aline Roland.
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