Tom Ford tapped actress Tilda Swinton — an Academy Award, BAFTA and Golden Lion for Lifetime Achievement winner — to front the launch of its new Black Orchid Reserve fragrance.
Designed by Tom Ford creative director Haider Ackermann, the campaign takes the form of a cinematic portrait. Lensed by Inez and Vinoodh, the campaign images and video — launching on September 1 — capture Tilda Swinton in fluid motion, embodying ‘a magnetic force of nature.
“It is a profound honour for me to play a part in the history of Tom Ford’s legendary Black Orchid. Transformation, the blurring of boundaries and the celebration of magical properties have always drawn me close; Black Orchid Reserve is precisely such an enchantment,” said the actress.
Black Orchid Reserve joins the Black Orchid franchise, Tom Ford’s debut fragrance from 2006.
The fragrance introduces the Ghost Orchid — a phantom-like flower that is revered as one of the most elusive in the world — with its scent captured by headspace technology the moment the flower blooms. This note is a “decadent white floral”, providing a vivid contrast to Black Orchid’s rich, dark accords and spice.
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