Tesem wants to make recycled aluminium shine

Tesem wants to make recycled aluminium shine

The Spanish expert in prestige aluminium packaging for the beauty industry wants to solve one of the main disadvantages of recycled aluminium: the lack of shine!

After two years of research and development, Tesem has announced a brand new patent pending technology that makes Post Consumer Recycled (PCR) aluminium shine.

Dubbed BRI&Va, this technology promises for aluminium containing a high percentage of PCR content an elegant shine equivalent to that of virgin aluminium anodized. Thus, it allow brands to leverage the environmental benefits of PCR aluminium [1], while maintaining the luxurious look of shiny metal packaging.

According to Tesem, the BRI&Va technology is now in the scaling-up process. Actually, Chanel has already shown interest in the innovation and is currently working closely with the Tesem team on a new project.

This innovation will be showcased at Tesem’s booth during Luxe Pack Monaco, from September30 to October 2, 2024.


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