On Monday, September 29, the Théâtre Marigny in Paris, was the venue for the third iteration of the European Natural Beauty Awards (ENBA). The gathering drew 700 individuals from across Europe to honor advancement and distinction within the natural beauty sector.
The celebration, which featured three key honors — the Excellence, Industry, and Innovation Awards — recognized brands and items that capture the core values as envisioned by founder Satu Mäkinen: genuineness, clarity, morals, advancement, distinction, and inclusivity.
This year, the judging panel, comprised of 100 figures hailing from 35 nations, including sector authorities, researchers, beauty writers, and well-known personalities, assessed 1,270 submissions. Fewer than 10% of the products presented effectively cleared the preliminary review and judging process to obtain the highly sought-after accolade.
The recipients of the European Natural Beauty Awards are:
Industry Awards
– e-commerce of the year: Ruohonjuuri (Finland)
– independent shop of the year: Pur (Finland)
– department store of the year: Printemps (France)
– beauty shop chain of the year: Mademoiselle Bio (France)
– pharmacy of the year: Pharm O’ Naturel (France)
– distributor of the year: Miraz (Finland)
– voice of the year: Katariina Rantanen – Cosmethics (Finland)
Innovation Awards
– sustainability pioneer of the year: Beauty Kitchen (United Kingdom)
– formula innovation of the year: Skin Gym Facial Training Formula Face Serum by Lumi (Estonia)
– packaging innovation of the year: The Deodorant Balm – SC.01 Orange Grove – AKT (United Kingdom)
– new brand of the year: Blank& (Finland)
– innovative natural raw ingredient of the year: Oceanthix LV – Origin by Ocean (Finland)
Media’s Choice Award Zalina Swiss Organic – Night Goddess – Rich Overnight Repair Balsam with Alpine Rose (Switzerland)
Lifetime Achievement Award Frantsila (Finland)
Excellence Award The Excellence Awards commend products that satisfy their claims, as validated by a group of European celebrities following 12 weeks of assessment. The victors encompass some of the leading natural European labels, such as:
– Lumi Skin Gym Facial Training Formula Face Serum (Estonia)
