Moroccanoil is expanding its U.S. footprint with Ulta Beauty! As of August 24, the hair and body care brand is now available in 800 Ulta Beauty stores nationwide and on Ulta.com. Until now, Moroccanoil products were primarily found in select premium salons, specialty retailers, spas, and online.
“Moroccanoil’s expansion into Ulta Beauty marks a powerful next step for the brand,” said Carmen Tal, Co-founder of Moroccanoil. “Ulta Beauty shares our values of innovation, inclusivity, and deep commitment to the stylist community, so it was clear they would be a great partner for us. We’re excited to meet the Ulta Beauty guest and support Moroccanoil’s legacy of being a stylist-first brand by creating new opportunities to champion and inspire Ulta Beauty’s professional stylists.“
This launch reflects Moroccanoil’s continued evolution as a multi-category lifestyle brand, expanding its reach to meet more beauty lovers. The brand offers a lineup of Mediterranean-inspired, argan oil-infused luxurious hair and body products ranging from US$20 to US$65, and fine fragrances and hair tools ranging from $105 to $160.
“As a brand renowned for pioneering the use of argan oil in haircare, Moroccanoil has set the standard for performance and luxury in not only the hair care category, but also expanding this high standard into body care and fine fragrance. Their commitment to high-quality ingredients, transformative results, and signature scent has built a loyal following and a true community, many of whom are already shopping our assortment. (…) From their cult-favorite Moroccanoil Treatment to a full range of care and styling essentials, Moroccanoil brings something truly special to our shelves and we’re confident this partnership will resonate with our beauty community and become a go-to favorite,” said Penny Coy, Senior Vice President of Merchandising, Ulta Beauty.
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