L’Oréal USA has announced the appointment of Silvia Galfo as President of the L’Oréal Luxe Division in the United States. In this role, Galfo will report to David Greenberg, CEO, L’Oréal USA and President, North America Zone. She will join the management committee of L’Oréal USA as well as the global Luxe management committee.
Galfo succeeds Megan Grant who was appointed to the role in May 2019. Galfo was previously the first-ever Chief Growth Officer for the Luxe Division in the United States. In this role, she defined the growth strategy of the division by channel, retailer, and category, as well as set the vision to reinvent the business model of Luxe’s brand portfolio.
“Silvia brings a long and impressive track record of success in all areas of the beauty business,” said David Greenberg, L’Oréal USA’s CEO and President of North America Zone. “She is a long-term L’Oréalian with a world view on beauty and luxury. I am confident that Silvia’s strong leadership and consumer orientation will continue to drive the Luxe brand portfolio to new heights in the United States.”
Prior to holding the Chief Growth Officer position, Galfo served as General Manager of Armani Beauty in the U.S. Under her leadership, she set the vision and strategy to establish Armani Beauty as one of the fastest growing makeup brands in the Luxe Division, growing both sales and profitability. For over two decades, Galfo has also held senior leadership roles in marketing and sales within the L’Oréal Groupe, at flagship brands like Lancôme and L’Oréal Paris, and outside the company at brands like Revlon and David Yurman.
