At the VivaTech tradeshow, Europe’s biggest technology and start-up event, which opened its doors today in Paris, L’Oréal has unveiled its latest tech-enabled services and solutions.
Beauty Tech is now inseparable from the cosmetics giant’s core business: it has grown to more than 5,900 dedicated employees, more than 800 online services with 40 million service sessions in 2022.
The novelties presented by L’Oréal this year at VivaTech include: inclusive beauty tech solutions such as Hapta from Lancôme, designed to enable people with physical limitations to apply makeup, initially displayed at CES in Las Vegas earlier this year; diagnostic and coaching tools, such as La Roche-Posay Spotscan, Meta Profiler by Giorgio Armani and Kérastase K-Scan; personalized beauty tech solutions such as 3D shu:brow by shu uemura for a professional eyebrow look at home, L’Oréal Paris Colorsonic for a mess-free even at-home hair colour and the Maybelline Beauty App virtual makeover; and sustainable beauty tech solutions with Water Saver from L’Oréal Professionnel, which was launched in 2021 and has saved over 42 million litres of water to date.
Focus on four novelties
Four innovations particularly got our attention:
Shu Uemura, Phygital Stickers
Giorgio Armani, Meta Profiler
La Roche-Posay, Spotscan
In addition, L’Oréal also gave details on its partnership with Impact+ to measure the impact of its digital media activities and on its three-year partnership with Alibaba to reduce the impact of its e-commerce activities in China.
“This level of innovation would not be possible without the growing complementary expertise of Beauty Tech teams, as well as, our open innovation program via partnerships with some of the world’s most exciting startups and tech leaders,” said Barbara Lavernos, Deputy Chief Executive Officer in charge of Research, Innovation, and Technology, L’Oréal Groupe. “Technology and science enable us today not only to offer unmet services to our consumers, but also to transform ourselves from research to human resources to manufacturing or retail to invent the future of beauty.”