Starting October 1, L’Occitane en Provence has unveiled its Cédrat Perfumed Shower Gel in a bottle crafted entirely from recycled PET, thanks to the groundbreaking enzymatic recycling approach of Carbios.
This breakthrough represents a crucial advance in the relaunch of the brand’s fragrant collections, following the accomplishment of a 2024 trial utilizing the same technology for the Almond Shower Oil container.
Carbios’ enzymatic recycling method disintegrates all varieties of PET waste into their foundational monomers, which can then be repolymerized to fashion new PET with characteristics mirroring those of pristine plastic.
The resultant recycled PET maintains complete clarity and radiance — attributes often absent in mechanically recycled PET, which may exhibit a grayish tint. Carbios’ technology also expands the recycling potential to encompass previously problematic materials such as tinted bottles and multi-layered packaging.
Finally, the utilization of bio-recycled PET manufactured using this technique diminishes CO2 emissions by 92% in comparison to the production of virgin PET from fossil-based resources [1].
This debut will be succeeded by the progressive incorporation of this material into other see-through bottles employed by the company.
L’Occitane en Provence has committed itself to the objective of achieving 100% recycled PET bottles by 2028, therefore eradicating the usage of virgin plastic derived from fossil fuels.
“The inclusion of Carbios’ biorecycled PET into our Cédrat bottle indicates the hastening of our circularity strategy. On the heels of the success of a preliminary item in 2024, we are illustrating our capability to extend this innovation across other notable lines, without ever sacrificing the elegance of our packaging. Each additional bottle is a tangible stride towards our aim of doing away with virgin plastic and developing a top-tier circular economy for our packaging,” L’Occitane en Provence Packaging R&D Director David Bayard expressed in a statement.
