The esteemed French hair brush label has launched its inaugural U.S. retail space at Bloomingdale’s, situated in New York City.
Established in Paris, France, by beauty industry leaders Flore des Robert and Pauline Laurent, La Bonne Brosse is dedicated to uniting time-honored French artistry with eco-friendly resources. The upscale brand has reconceived hair brushing as a vital element of beauty and personal wellness.
The New York launch represents a noteworthy advancement for the company, as stated by co-founders Flore des Robert and Pauline Laurent.
“We are thrilled to collaborate with Bloomingdale’s and Beautyspace to showcase our vision of French craftsmanship and attentive beauty practices, transforming the simple act of brushing into a genuine self-care ritual,” they declared.
The new retail location in New York delivers a refined, service-oriented encounter where patrons can obtain tailored guidance to pinpoint the ideal brush tailored to their hair and scalp condition. The complete La Bonne Brosse selection will be accessible both physically and digitally.
Concurrent with this achievement, La Bonne Brosse has partnered with Bloomingdale’s and BeautySpace to amplify its presence through discerning retail distribution across the U.S.
“We are excited to present La Bonne Brosse within our retail selection at Bloomingdale’s, executed in a manner that exudes purpose and refinement,” expressed Noah Rosenblatt, President of Beautyspace. “The blend of hair tools and fashion signifies a contemporary depiction of beauty — polished, ambitious, and intensely personal. At Beautyspace, our teams are proud to curate the industry’s foremost iconic brands and nurture the celebrated names of tomorrow.“
View online : www.labonnebrosse.com
