This is one of the avenues being explored by aluminum stamping specialists to overcome the aesthetic challenges encountered with recycled aluminum: using virgin aluminum produced with carbon-free energy.
At the Édition Spéciale by Luxe Pack trade show, held July 1–2, 2025, at the Carrousel du Louvre in Paris, g.pivaudran showcased a groundbreaking low-carbon aluminum that matches the finish quality of traditional aluminum while significantly reducing its environmental impact — a timely response to luxury brands’ growing sustainability goals.
The entire g.pivaudran product range can now be offered in low-carbon aluminium.
“It’s a natural progression for us. Our customers want to combine luxury and sustainability: we provide them with a concrete solution, without compromising on aesthetics or performance,” said Marc Pivaudran, Chairman of g.pivaudran.
According to g.pivaudran, the low-carbon aluminum — manufactured using renewable energy sources, particularly hydropower, and optimized processes — generates less than 5 tons of CO₂ per ton produced, versus 6.4 tons for conventional aluminum. This makes it a viable alternative to recycled aluminum, which g.pivaudran has used in projects for Chanel, but which presents limitations in terms of surface brilliance.
What’s more, the low-carbon aluminium selected by g.pivaudran is produced in Europe. It benefits from enhanced traceability of raw materials and partnerships with committed suppliers. The French manufacturer said it is particularly attentive to the certifications and sustainability scores obtained by its partners and beyond, to the methods of calculation and the quality of audits.
“A first project incorporating low-carbon aluminum, an all-aluminum assembly to be anodized on our new low-carbon line, is under way with a new customer. The g.pivaudran teams are hard at work to meet this challenge, which will give concrete expression to the company’s new commitment to eco-responsibility in the service of French luxury brands “, says Hervé Delaigue, Sales Director.
