Dubai’s flagship beauty show is set to launch Natural Notes, a new showcase dedicated to natural perfume ingredients, putting the spotlight on sustainability, authenticity, and innovation in perfumery.
The 2025 edition of Beautyworld Middle East, taking place from October 27-29 at the Dubai World Trade Center, will once again spotlight the world of fragrance — a cornerstone of the beauty market in the region.
Nine exhibitors
For the first time, the show will feature a space entirely dedicated to natural perfume ingredients — rose, oud, patchouli, citrus, spices, and more.
Presented in collaboration with Resperfuma, the specialist communication agency for the fragrance trade, and its founder, Virginie Gervason, the Natural Notes area will unite nine of the major producers of natural fragrance ingredients [1] – small to medium-sized companies committed to sustainability, biodiversity, and community partnerships.
“It’s a landmark moment for the region, highlighting natural fragrance ingredients from all over the world for the first time ever,” says Ravi Ramchandni, Show Manager for Beautyworld Middle East. “Natural Notes is about giving a platform to passionate entrepreneurs who are rewriting the rules of natural ingredient sourcing through responsible action and visionary thinking.”
Panel discussion
The Next in Fragrance conference program also includes a panel discussion titled “What Does Sustainability Mean for Naturals at Source?”, featuring: Elisa Aragon, CEO, Nelixia, Raja Palaniswamy, Director, Jasmine CE Pvt Ltd, Rocco Capua, Co-CEO, Capua and Aayush Tekriwal, CEO, Van Aroma, that will be moderated by Gervason.
