The French expert in beauty application solutions is continuing its move upmarket, presenting products that are increasingly differentiated. The plan appears to be successful, as CEO Priscille Allais anticipates double-digit expansion for 2025, despite market challenges.
Accuracy. Elegance. Opulence. At Luxe Pack Monaco 2025 (September 29th – October 1st), Cosmogen will reveal a fresh assortment of innovations, delivering skincare, makeup, and haircare brands outstanding applicators and packaging designs that refine each action.
Double-digit growth
An innovation-focused strategy that yields outcomes. “We are projecting an increase of approximately 20% in 2025, with income expected to reach roughly EUR 26 million,” stated Priscille Allais, CEO of Cosmogen.
With locations in France, the United States, Brazil, and China, the firm continues to see its business enhanced by tailor-made creations for prominent luxury labels.
Three essential cornerstones define the new assortment: expert, aesthetic procedure-inspired skincare; captivating, tactile makeup solutions; and ultra-premium applicators.
Clinical aesthetics in skincare
Within a sector where the quest for apparent results influences consumer decisions, Cosmogen presents applicators influenced by the conventions of cosmetic treatments — all while upholding its signature precision and care for detail.
“These stylistic conventions are gaining traction because brands are seeking packaging that accentuates the visible effectiveness of products,” emphasized Maud Lelièvre, Marketing & Communications Director at Comogen.
As an illustration, the Needle Dropper Glass merges clinical exactness with luxury appeal. Showcasing a detachable aluminum nozzle and a 30 ml heavy glass bottle that can be personalized with diverse ornamental touches, it provides brands a distinct advantage.
“It’s an exquisite, top-tier substitute for the conventional droppers that are widespread in skincare assortments, but frequently resemble each other,” explains Maud Lelièvre.
Another notable item is the Dropper Tube Alu, featuring a rounded aluminum applicator that assures both accuracy and a high-end appearance.
Cosmogen’s top-selling Tense Tube is now available with a stainless steel tip — as an alternative to zamak — while the new Expert Needle Tube exhibits an even more polished design. The brand also introduces a full ABL tube range with aluminized skirts, integrating active protection with improved aesthetics.
A heightened sensory experience in makeup
In a category propelled by continuous transformation, Cosmogen is introducing a new wave of applicators crafted to enrich sensory appeal. Uniting a flocked exterior with a metallic side, Smooth & Fresh, for example, guarantees optimal formula absorption while conveying a distinctive cooling sensation.
Within the blender area, the emphasis is on Rubicell, a dense material with a velvety, peach-like texture, provided in several inventive layouts: the All-in-One Blender, a beveled implement with a dual composition (Rubicell + PU); the High Coverage Blender, manufactured entirely of Rubicell for consistent formula dispensation and opulent sensory qualities; and the Bouncy Cushion Puff, delivering seamless, accurate application.
Lastly, the Candy Bar collection, originally presented in 2024, expands with the introduction of the Duo Jelly Brush, now reinvented with a double-ended structure integrating jelly and delicate tuft applicators.
Everyday luxury
Ultimately, Cosmogen capitalizes on the increasing yearning for everyday indulgence, conceiving applicators that bring the spa experience into the home. The Signature Spatula, fashioned entirely from stainless steel and customizable with engravings, delivers a sophisticated substitute for expendable plastic instruments. Simultaneously, the Mirror Scalp Comb, a gua sha-inspired stainless steel comb devised specifically for the scalp, showcases an ergonomic form and rounded prongs that gently encourage circulation and improve the assimilation of active components.
Following its acquisition by Weinberg Capital Partners last year, Cosmogen is reinforcing its position as a vital differentiator in upscale cosmetic packaging.
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