The fragrance house inspired by neuroscience, celebrated for its pristine, wellness-focused candle range, is venturing into individual fragrance with the introduction of Scent of Nirvana Perfume Oil.
The brand’s inaugural roll-on presentation reimagines its trademark aroma as a skin-conditioning, take-anywhere experience, formulated with elements known to potentially “decrease cortisol concentrations” and “encourage tranquility.”
Established in 2023 by Shreya Aggarwal, previously a scent purchaser at Dermstore, Caftari originated from her exploration of organic methods to alleviate stress and her conviction that scent practices should bolster mental health equally as they charm the senses.
“Our following has requested this from the very beginning,” states Shreya Aggarwal, Founder of Caftari. “Individuals would apply the fragrance directly from our candles. We desired to craft a rendition that felt purposeful, pure, and elegant, a means of maintaining serenity wherever you go.”
Scent of Nirvana unifies oudh, patchouli, and amber undertones, plant-based elements examined for their tension-relieving attributes, alongside skin-nurturing jojoba oil, vitamin E, and antioxidants for a delicate, enduring impression. The composition is developed devoid of artificial additives, parabens, or phthalates, consistent with conscientious beauty criteria while supplying both opulence and utility.
Studies have associated agarwood aromatherapy (the origin of oudh) with enhanced sleep patterns and diminished anxiety results in clinical evaluations, together with heightened alpha brainwave activity, often correlated with leisure and cognitive lucidity.
As per the brand, this scent is ideal for routines following yoga, taxing journeys, or evenings dedicated to unwinding.
“Broadening into individual fragrance represents a pivotal moment for Caftari,” Aggarwal notes. “It empowers us to extend our practical, sensory method to well-being into even more occurrences in our customers’ lives.”
Looking forward, Aggarwal regards fragrance as fundamental to the brand’s innovative strategy: “We perceive fragrance as surpassing mere scent; it’s a mechanism for emotional equilibrium. Our objective is to persist in pioneering at the convergence of science and self-nurturing, formulating practices that sustain both the psyche and the senses.”
The fresh Scent of Nirvana Perfume Oil debuted on October 14, 2025, solely at Credo Beauty (US$28) for a month before its availability expanded to extra merchants countrywide.
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