Beautyworld Middle East: Unveiling Scent Directions in Brazil & America

As a segment of the initial iteration of the “Next in Fragrance” conference series, Premium Beauty News will coordinate a discussion panel concentrating on prevailing aroma tendencies in Brazil and the United States.

Entitled: “Fragrance passports: Fragrance trends in Brazil and the USA”, the hour-long discussion will reveal the most recent patterns influencing how individuals utilize, acquire, and interact with aromas within these two significant and dynamic fragrance sectors.

Presenters will analyze elements of expansion, cultural and age-related transformations, social media’s impact, and up-and-coming inclinations that are reshaping the fragrance sector across both Brazil and the USA.

The group of panelists includes specialists from industry organizations, aroma authorities, and merchants.

Concerning the Brazilian market:

 Ms. Alessandra Tucci (Founder & CEO – Paralela Escola Olfativa – Cinquième Sens)

 Ms. Angelina Moryama (Commercial & Marketing Director – Vollmens Fragrances S.A.)

 Ms. Gueisa Silverio Bastista (Market Intelligence & International Business Director – ABIHPEC)

 Ms. Julia de Biase (Owner – De Biase & Presbiteris Ltda – Al Ward)

Regarding the U.S. market:

 Mr. Sylvain Eyraud (Global Marketing and Communication Fragrance Director – Takasago International Corporation)

 Ms. Samira Boumediene (General Manager for the GCC Region – Cosmo International Fragrances)

 Mr. Darryl Do (Perfumer – Delbia Do & Director and Perfumer, American Society of Perfumers).

The panel discussion is scheduled to occur on 28 October 2025 from 4:45 pm to 5:45 pm on the “Next in Fragrance” stage situated in Zabeel Hall 3.

Launching at Beautyworld Middle East from 27-29 October 2025, the ’Next in Fragrance’ three-day meeting agenda will present in excess of 70 global orators during meetings encompassing innovation, technology, markets, and the art of fragrance.

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