Experts at Beauty Pie have analysed beauty, wellness, hair and makeup trends on TikTok, Instagram, Pinterest and Google, to determine the top 10 trends that will be big in 2023. The research team analysed TikTok hashtag views, Instagram hashtags, Pinterest boards, Google search volume for the past 12 months and year-on-year Google search volume data for hundreds of different trends.
After having crunched numbers from Google [1], the British brand identified five haircare trends among the top 10 beauty trends, three skincare and two makeup trends.
Butterfly Haircut (up by 12,432%)
According to Beauty Pie, Butterfly haircuts have seen popularity spike by a +12,432% in the run up to 2023, suggesting it’ll be one trend that’s set to dominate next year. So what’s all the hype about? A haircut that combines short layers with long layers for added dimension, movement and body. The benefit of the short, wispy layers is that they directly hit the chin and jawline to frame face and contour the face.
Octopus Haircut (up by 6,104%)
The octopus haircut is a heavily-textured look that uses shorter layers on top, while thinner, longer lengths of hair are styled from underneath – which (very subtly) resembles the shape of an octopus. The octopus haircut is said to be an evolution of the mullet.
Coquette Makeup (up by 1,690%)
This trend is really a mixture of trends, like 2014’s soft pale grunge and balletcore. It’s all about embracing ’hyperfeminity’ and it takes us straight back to the early 2010s; think Lana Del Ray style eye-liner and girly pink blush. Popularity for this style of makeup has skyrocketed by 1,690% in the run up to 2023, according to Beauty Pie.
Jellyfish Haircut (up by 1,185%)
The jellyfish haircut, a blunt bob with a mullet, takes fourth place, seeing a 1,185% increase in searches ahead of 2023. This style of haircut is inspired by the traditional Japanese princess cut – the top layer is cut shorter in a head-hugging layer, with longer lengths around the perimeter and Nicole Kidman has been reported to have been spotted with this new edgy look.
Chebula Serum (up by 922%)
Chebula is touted as one of the most powerful antioxidants in the world. It fights fine lines and wrinkles by stimulating collagen production to serve up smoother, stronger skin. It also helps to regulate pigmentation and minimise inflammation. No wonder this skincare super ingredient has seen popularity rise by close to 1,000%.
Peptide Lip Treatment (up by 442%)
Peptide-powered lip treatments have seen popularity increase by over 400%, according to Beauty Pie, who spot themas one of the biggest beauty trends of 2023. Peptide lip treatments are a restorative method to create naturally plump and soft lips, whilst also minimising the appearance of fine lines.
Slugging (up by 392%)
This skincare trend offers to smother the face in an occlusive moisturiser like petroleum jelly before bed to wake up to glowing skin. The trend has long been a practice that’s featured in K-Beauty routines, and with searches increasing by 392% ahead of 2023, it looks like is set to be a massive trend to try.
Spiky Bun (up by 257%)
Driven by a love for 90s and 00s nostalgia, the spiky bun is back. This is a high bun with an ultra sleek finish. Spotted on Bella Hadid and Kendall Jenner, the spiky bun has officially kicked the messy bun off its pedestal. It’s easy to create, looks effortlessly chic and tonnes of tutorial videos are already available on social media.
Wolf Cut (up by 135%)
Another animal-inspired hair trend that Beauty Pie predicts to spike in 2023 is the wolf cut, which has been searched for globally 135% more than last year thanks to stars like Miley Cyrus rocking the do at one of her gigs.
Doe Eye Makeup (up by 122%)
A rounded, wide eye look that’s increased in popularity by 122% in the run up to 2023. It’s a more innocent than sultry look – doe eyes are doll-like and they make eyes look larger and brighter. The trend’s soft nature also offers some flexibility when attempting to recreate the style, with mascara being the key tool.
