Amidst the many novelties showcased by Aptar Beauty during the Luxe Pack Monaco event, the Toujours packaging solution presents an innovative take on replenishable lipstick construction.
Rather than the conventional rotating mechanism, Toujours utilizes a unique, patented sliding system. By gently pushing the center button, the lipstick core rises upward for application and descends effortlessly when the action is inverted. A safeguarding system averts the bullet from unintended movement during use.
The principle centers around a durable aluminum external casing, combined with a recyclable polypropylene replacement. The refill cover may also be produced using materials that decompose naturally, enhancing the design’s ecological allure.
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