Esxence – the international event dedicated to artistic perfumery – wrapped up its 13th edition with a record attendance of 10,300 visitors, together with a participation of 298 brands, from March 30 to April 2, 2023, at the Allianz MiCo Milano Convention Center. The show was held together with the third edition of Experience Lab, the Italian event dedicated to niche beauty.
“Every year, thanks to the careful research and selection carried out by the Technical Committee – made up of nine experts from five different continents – we offer our visitors only the best of the artistic perfumery,” said Maurizio Cavezzali, co-founder of Esxence and CEO of Equipe Exibit. “Esxence is the world’s reference event: the most important players in the industry meet here, trends are decided here, emerging brands do their debut here. Edition after edition we always aim to renew ourselves.”
Italy is a key market for niche fragrances. In 2022 the turnover of “artistic perfumery” was estimated at more than EUR 310 million, corresponding to 2.7% of the domestic beauty market, more than the 14.2% of turnover of the perfumery retail channel and just over 30% of fragrance sales.
“This edition has confirmed very clearly what a fundamental role Esxence has played in recent years at the international level,” added Silvio Levi, co-founder of Esxence and Director of the Essencional Study Center, which curated and coordinated the programme of conferences, together with Equipe Exibit.
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Facts & Figures of the thirteen edition of Esxence
10,300 visitors, including 67% industry insiders,
298 brands, divided into 98 “Main Brands” and 200 “Spotlight Brands”
30 countries of origin of the brands (including some new entries: Singapore, Ukraine, Romania, Croatia)
11,000 sq. metres of exhibition space
70% foreign exhibitors
26 conferences and workshops. |
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