Rhode is the model’s middle name.
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Hailey Bieber’s long-awaited beauty venture is coming into focus in 2021. TMZ reports that Bieber just filed a trademark for Rhode, a beauty, skincare, and wellness brand. The trademark covers “wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare,” according to the site. We expect Rhode to mainly focus on skincare at launch.
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Source: www.harpersbazaar.com
