New partners
At the Dovzhenka film studio in Kiev, the IQOS brand created a new interactive experience – a pop-up space, stylized as Antarctica. Over the course of nine days, from the 27th of Wednesday to the 5th of the evening, long-term travelers could immerse themselves in the atmosphere of life beyond the polar stake and see themselves as the heirs of the frozen continent. How it happened is given in the materials.
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Antarctica has always been a place of mysteries, so the IQOS team decided to create a piece of this mysterious place. The price began with the light, where the bright guests became familiar with the new line of the brand. This is a symbolic beginning before living a unique experience, like the ride on a fortress, which was carried out under the crygolam “Noosphere”.
As part of a polar expedition, you could savor the saltiness of the cafés with Japanese onigira and food courts with Scandinavian herbs, where guests savored herring, sardines and sandwiches with tuna. There was also a Faraday bar here, familiar with the myths about Antarctic stations. It’s great that the cocktail menu had the same flavors as the regular bar.
True fans of the expedition put into special order the polar explorers and went as far as the Ice Room, where the temperature reached −14 °C. And there was a lot of excitement here: you could drink a cocktail “Krigolam” from križan kelikh and play frosty golf.
Evenings on the deck of the “Noosphere” were dominated by film screenings: they showed scenes of “Until the Sun Sunset” and “50 First Kisses” – romantic lungs, the stench played after the screams of enemies. For the riddle about the day “beyond the Polar Stake”, guests could receive souvenirs at the themed sites – confirmation that you were part of this expedition. The Ukrainian hut in the middle of the Kriegi near Balbek bureau and the “Master of Miracles” became the final step in the journey under the name “Dom. Pogadi”, making it impossible to notice that Antarctica is no longer as far away as it seemed.
