The paperboard producer has introduced a fresh uncoated solid bleached sulfate (SBS) board to their selection of high-quality packaging answers. Featured at the Luxe Pack Monaco exposition from September 29th to October 1st, 2025, Ensovelvet delivers a velvety softness on both faces, presenting a more organic aesthetic than coated paperboards while upholding excellent finishing capabilities.
Conceived to satisfy the increasing desire for organic and renewable premium packaging solutions, Ensovelvet unifies an organic uncoated facade with impressive rigidity and dependable folding behavior.
“This radiant, superior SBS board lends a heightened tactile sensation while assuring remarkable printability. It is particularly well-suited for beauty product packaging, fragrances, and other upscale implementations where feel and presentation are equally crucial,” Stora Enso emphasizes.
This unveiling addresses brand possessors seeking top-tier packaging that represents minimalism and organic refinement. With its uncoated finish, Ensovelvet necessitates fewer resources in manufacture — lessening its carbon footprint and flawlessly matching luxury with sustainability.
Ensovelvet enhances Stora Enso’s leading Ensocoat board by providing an uncoated alternative to equip brands and converters in search of high-end goods with a unified SBS carton array. Both boards are recyclable, furthering the transition toward circular packaging approaches.
“Luxury packaging entails more than mere safeguarding. It’s about fashioning an impact. Ensovelvet furnishes brand possessors with a material boasting a distinctive, natural exterior that assists their products in setting themselves apart in a packed market. By incorporating it alongside Ensocoat, we now extend a comprehensive SBS assortment that fulfills current design vogues and future performance prerequisites,” declared Tomas Larsson, Head of Product Line FBB, SBS, Liner, and Book Paper at Stora Enso.
Ensovelvet is procurable from 240 g/m2 to 320 g/m2.
