Kering appoints ex-LVMH Stefano Cantino as new Gucci head to revive sales

Kering appoints ex-LVMH Stefano Cantino as new Gucci head to revive sales

French luxury holding company Kering on Tuesday October 8 named Stefano Cantino as CEO of Gucci to revive sales at its troubled flagship subsidiary.

Effective January 1st, 2025, He will replace Jean-Francois Palus, a close associate of Kering CEO Francois-Henri Pinault, who was named interim head of the Italian fashion company in July 2023 with the aim of hiring new top management.

“I am confident that, building on what has been set up over the past 15 months, Stefano and the Gucci team will succeed in the mission to take Gucci back to the leadership the brand deserves,” Francesca Bellettini, deputy CEO of Kering in charge of brand development, said in a statement.

Cantino joined Gucci in May 2024 as deputy CEO following five-years at Louis Vuitton, where he oversaw communications and image, and 20 years at Prada. He will have a seat on Kering’s Executive Committee.

Gucci sales fell 20 percent in the first half of the year to 4 billion euros (USD 4.4 billion), particularly because of the economic context in China. The Italian brand represents almost half of Kering’s revenue and two-thirds of its operating profits.

SOURCE

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