The Estée Lauder Companies (ELC) and Indian beauty and lifestyle retailer Nykaa have announced the launched of the third edition of Beauty&You India, an incubation program that aims to discover, spotlight, and propel the next generation of beauty brands in this emerging market. India-focused beauty companies, entrepreneurs, innovators, and creators can apply until August 29, 2024 via www.beautyandyouawards.com.
Winners will be announced on November 16, 2024, at a live event in Goa. [1]
“Beauty&You India 2024 seeks applicants with a supercharged vision for the future of Indian beauty and its impact on the broader beauty ecosystem. This encompasses companies with social initiatives that enhance the lives of their communities and the ecosystems in which they operate. It also includes founders who are developing new technologies, ingredients, or solutions that address existing challenges for Indian beauty consumers while driving innovation across Skin Care, Makeup, Hair Care and Fragrance categories,” said The Estée Lauder Companies.
From the first edition in 2022 to the second in 2023, the applicant pool doubled in size. An addition to this year’s program is that winners will have access to the Beauty&You India Bootcamp, featuring one-on-one mentorship sessions with industry leaders Falguni Nayar, Founder & Chief Executive Officer, Nykaa; Sabyasachi Mukherjee, Founder, Sabyasachi; and Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited.
“India represents one of the most exciting global economies for beauty today. A growing consumer base, an exciting retail landscape, and one of the most powerful entertainment markets in the world continue to fuel unprecedented growth. The market is poised to continue to drive both national and global trends. We are excited to support the founders and creators in their journey,” said Shana Randhava, Senior Vice President, New Incubation Ventures, ELC.
Among other resources, Beauty&You India 2024 will provide award recipients with financial support (a prize pool up to 4 Crore or $500k), distribution channel access, mentorship, and access to research and innovation resources.
