Coty is expanding its Indian footprint with the launch of Kylie Cosmetics and adidas Sports Fragrances in the country. The launch comes hot on the heels of the debut of Kylie Cosmetics on Sephora India’s website and in stores across the country in April.
The brand will be available at leading retailers nationwide, including Shoppers Stop, Nykaa, and other key outlets. Customers are invited to explore and experience the collection, discovering scents that resonate with their dynamic lifestyles.
Coty and the global premium sports brand recently renewed their long-term license agreement. Building on the success of the brand in Europe, Coty is seeking to drive growth in Asia, more particularly China and Hong Kong, and in India.
The introduction of Adidas Sports Fragrances represents another stride forward for Coty in the dynamic Indian market. It follows the official debut of Kylie Cosmetics in the prestige channel, in in partnership with House of Beauty (HOB) and Sephora.
According to Coty, the debut of Kylie Cosmetics in India comes amid rising demand for more sustainable and environmentally conscious beauty products. “The brand’s commitment to pure, plant-based, and environmentally mindful beauty aligns seamlessly with the increasing demand for responsible and ethical beauty solutions. Kylie’s beauty line is carefully crafted with clean formulations and vegan ingredients. This promise of conscious beauty comes with the same high-quality, high-pigment, and high-performance formulations that are trending all over the world and fans have come to love.”
As one of the world’s leading beauty companies, Coty has a rich legacy of crafting iconic scents, mass and prestige colour cosmetics and innovative skincare that resonates with consumers worldwide.
“Together with Kylie Cosmetics, we look forward to providing beauty enthusiasts across India with the opportunity to enjoy Kylie’s signature products and iconic collections, empowering their passion for creativity and experimentation,” said Kristina Strunz, Managing Director, Coty Southeast Asia and India.
The moves are part of Coty plans to bolster their presence in high-growth markets and accelerate the growth across their entire beauty portfolio.
