Hot on the heels of its UK launch last year, Haus Labs by Lady Gaga is debuting in 12 countries in the European Union (EU), exclusively with Sephora. As of March 26, 2024, the products of the brand are available in stores and online across France, Italy, Spain, Portugal, Sweden, Denmark and Germany, and online only in Switzerland, Greece, Romania, Poland and in the Czech Republic.
The 125 product assortment includes: the best-selling HausTech Powered Triclone Skin Tech Foundation, in 51 shades and 6 shade families; the Triclone Skin Tech Hydrating and Depuffing Concealer, available in 31 shades, the Bio-Radiant Gel-Powder Highlighter; or the newly launched PhD Hybrid Nourishing Lip Oil and PhD Hybrid Plumping Lip Glaze.
“Europe is a critical milestone for Haus Labs by Lady Gaga. We are honored to be exclusive with the global retail powerhouse, Sephora. With the launch of Sephora App previews across Europe, we begin the march toward taking our brand to the world on March 26th. We will enable new consumers to see, touch and feel our products at Sephora, showing them that Haus Labs by Lady Gaga is a leader at the forefront of Art, Science, Beauty and Technology,” said Ben Jones, CEO of Haus Labs by Lady Gaga.
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