The eighth VOGUE UKRAINE CONFERENCE: FORCES OF FASHION 2025 is scheduled for November 13. Carlotta Rodben, a two-time book author and originator of the Beyond Luxury podcast, exploring novelty, couture, and civilization, will be featured as a speaker. Formerly heading innovation at Chanel, Carlotta acts as a premier advisor on the trajectory of the upscale market. Her forte lies in reimagining brand worth and master planning. We engaged in conversation with her regarding the contemporary interpretation of luxury, the sway of tech on it, and the prospective form of future brands.
Carlotta Rodben
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What is luxury redefined?
In the near future, luxury will be characterized by the discernment to know when sufficiency is reached. While artificial intelligence possesses the capability to generate endlessly—unlimited iterations, boundless outcomes—it’s only the human essence that can discern when an optimal result is attained, signaling the culmination of effort. This instant of acknowledgment metamorphoses creation into sentiment. Within this evolving sphere, selection emerges as the definitive opulence, structuring disarray and imparting essence to merchandise.
Luxury transcends the mere frequency of production; it calls for profoundness. The upcoming era of luxury will pivot away from haste and volume, instead gravitating toward acuity and significant items. In my perspective, veracity will reside in the equilibrium between tech and sixth sense. Genuine luxury will flourish through creators who wield circumspection, feeling, and rationale – those understanding that progress’s elegance lies not in swiftness, but in finality.
Concerning current sustainable progress
Sustainability in vogue has escalated to such demand when perceptible; however, visibility diverges from tangible influence. Much of what we witness presently constitutes merely an aesthetic of ecological awareness: verdant visuals, earthy hues, and the parlance of reprocessing. Nevertheless, few labels are genuinely revamping their operational modalities – in creation, production, and circulation. Authentic ingenuity commences when ecological soundness evolves into an integrated framework. It originates from myriad facets, spanning from material procurement to streamlining the distribution conduit, extending to product endurance and eminence, and incorporating more enduring corporate blueprints.
Even modest advancements can enact substantive transformation. Should each marque direct efforts towards incremental amelioration—producing less yet superior goods, conceiving designs with intention rather than pursuing perpetual novelties—the sector would advance materially. Genuine reformation sprouts not from flawlessness, but from congruence. From aligning a brand’s declarations with its actual practices, and from grasping that the most enduring approach may simply entail constructing less, but refined constructs.
What will soon reshape the style domain
I posit that the forthcoming genuine shift in style will emanate not from digital rendering or fresh immersive ventures, but from weaves—elements that think, sense, and interact. Envision textiles that monitor our biometrics and adapt to our physique’s requisites, or materials that purify contamination or shield us from ultraviolet irradiation, or wearables that convey emotional or ecological conditions.
Fashion perpetually mirrored culture, yet presently it will embark on molding it. These breakthroughs will redefine our anticipations from attire—surpassing mere aesthetics or individuality, extending to intellect, utility, and safeguarding. The trajectory of fashion resides in materials intertwining science and affect, where technology recedes into the background and design springs to life. Authentic luxury will cease to concern what we don, but rather encompass how our wearables attend to us, unify us, and react to our encompassing realm.
Concerning forthcoming labels
The fixation on ongoing microtrends and excessive output has amplified the style domain’s decibel level, yet concurrently diminishing its substance. Future brands will absolve themselves from vociferousness—opting instead to murmur distinctly, relinquishing the notion that perceptibility equates to consequence.
Should I ever inaugurate a style brand, we would unequivocally abstain from pursuing seasons, computations, or widespread dissemination, concentrating instead on curating fewer assortments annually, yet furnishing pieces of heightened caliber. Brands akin to Phoebe Philo and The Row are already hinting at this orientation—ensembles anchored in eternal mainstays, thoughtful artistry, and singular accentuations exuding resilience yet possessing palpable essence. I would harness materials of unparalleled refinement, simultaneously benign to your constitution and dermis—weaves fostering solace and salubrity. Garments would be fashioned to amplify the wearer’s encounter, transcending their visual presentation.
It would likewise dispel the mirage of perfection. The ascending cohort spurns flawlessness; they crave legitimacy. A label conceding its modus operandi, its unfolding, and indeed its paradoxes, will resonate as considerably more intrinsically human than its counterparts veiled behind a polished façade.
The trajectory of style will be predicated on camaraderie, openness, and purpose. The apex luxury marque of the 2030s will subsist not to impress, but to articulate.
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Conference partners:
Fashion partner: UGG, the iconic California trademark that has transformed comfort into panache. UGG imparts an extraordinary sensation of ease and galvanizes myriad individuals to embrace authenticity.
Alcoholic partner: Don Julio, an aged tequila enterprise. Incomparable gustatory qualities and authentic Mexican vigor infused within each decanter.
Beauty partner: Vichy Laboratories, a French dermocosmetic identity capitalizing on avant-garde advancements to proffer pioneering resolutions for vibrant integument and hair.
Financial partner: Sense Bank, a state-owned financial institution commandeering prominent footholds spanning all echelons of the Ukrainian economic arena. Sense Bank proactively spearheads and champions ventures within the realms of visual, theatrical, musical, and cinematic artistry.
Innovation Partner: Mriya Production, a Ukrainian tech consortium specializing in crafting virtual universes tailored for videos, games, and global gatherings.
Location: UNIT.City, Ukraine’s inaugural innovation nucleus, architected to bolster technological entrepreneurialism and nascent ventures, harmonizing office expanses, laboratories, scholastic establishments, residential locales, and collaborative workspaces.
