The jewelry brand SOVA has refreshed the style of its consultant stylists – a novel professional attire for the crew was conceived by the Ukrainian brand of neoclassical garments, COVER. SOVA is presenting the personnel responsible for the brand’s services to the public in the latest venture. In the footage, jewelry experts converse about handling jewelry, recount stories concerning customers, and pro tips.
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A distinct subject of the edition was the staff’s stylistic evolution – the debut of a fresh uniform courtesy of COVER. The core of the revamped aesthetic was one of the label’s well-known suits, customized expressly for SOVA jewelry professionals. The streamlined dark suit features a jacket complete with sleeve openings along with traditional slacks. The outfit embodies the shared sensibilities of the two names – simplicity, fashionable and sharp shapes.
Recognizing the specifics entailed in the work of jewelry professionals, COVER fashioned an updated iteration of the suit from a supple, cozy material. They incorporated practical aspects – additional compartments, broader openings at the sleeves, enabling effortless item demonstration to patrons. The concluding element was the SOVA x COVER logo – a representation of the collaboration linking two Ukrainian enterprises.
“When a person feels secure internally, it reflects externally. We wanted to ensure SOVA professionals were not only at ease but also felt fashionable,” Anastasia Fedorova, the originator and creative director at COVER, shares in the video.
