CHANEL has revealed its latest figures — Nicole Kidman and Ayo Edebiri. For the fashion house, this signifies a fresh epoch. It represents an intersection of two distinct generations, united by shared ideals. Nicole showcases maturity and assurance, Ayo — wit, vibrancy, and the boldness of contemporary Hollywood. United, they embody the updated outlook of CHANEL — intellect, autonomy, and femininity devoid of stereotypes.
Nicole Kidman
Nicole Kidman is the quintessential muse of CHANEL
Nicole Kidman, performer, producer, and Academy Award recipient, has once more become interwoven with CHANEL’s narrative. The six-time Golden Globe victor initially joined forces with CHANEL back in 2004, stepping into the role as the representative for the renowned CHANEL N°5 scent in a venture helmed by Baz Luhrmann. Since then, the advertisement has risen to prominence as a symbolic entity within the annals of fashion. Across her profession, Kidman has graced the red carpet adorned in CHANEL on countless occasions, enduring as a celebrated inspiration of the label.
“I am overjoyed to affiliate myself with CHANEL as the company embarks on a fresh phase guided by Mathieu Blasi. It represents an honour and a source of inspiration to witness this historic Couture Maison persistently cultivate an innovative realm,” expressed Nicole Kidman. Mathieu Blasi elaborated: “She embodies the ethos of CHANEL – unfettered, robust, feminine. Nicole constitutes the heritage and trajectory of our establishment.”
Ayo Edebiri is the embodiment of a next-generation
American actress, director, and scriptwriter Ayo Edebiri has become the latest CHANEL face. A leading figure in the series The Bear and the motion picture After the Hunt, she is recognized as a voice for a new epoch. Her fearlessness, flair for style, and genuine nature render her a suitable partner for the brand.
Ayo Edebirii
Ayo Edebiri has previously selected CHANEL for her visual presence on several occasions, notably at the Venice and New York Film Festivals. Her collaborative relationship with Mathieu Blasi is founded on reciprocal regard and imaginative enthusiasm. “Mathieu and I connected instantly. His perspective is sensitive, exuberant, and simultaneously powerful. His creations instill self-assurance in me and empower me to embrace my true self. I anticipate initiating this voyage alongside him and CHANEL,” affirmed Ayo.
“Ayo represents fortitude, acumen, and unadulterated genuineness. She crafts, performs, directs, and undertakes all of this with exceptional amiability and comedic flair. She embodies the quintessential CHANEL woman of today,” remarked Mathieu Blasi.
CHANEL Spring-Summer 2026 presentation in Paris
On October 6, 2025, both actresses — Nicole Kidman and Ayo Edebiri — graced the CHANEL Spring-Summer 2026 runway presentation at the Grand Palais in Paris. This collection denotes Mathieu Blasi’s inaugural offerings for CHANEL, inaugurating a fresh segment within the label’s narrative. The event emerged as one of the highly awaited occurrences of the fashion calendar.
