Recently, the Business of Fashion magazine featured a piece investigating the shifts occurring in the beauty sphere due to the rise of simple beauty trends.
“This style, defined by dewy complexions, full brows, and artificial freckles, effectively put an end to the reign of dramatic makeup,” observed analyst Daniela Morosini.
Advertising.
We have officially entered a modern age of skincare and cosmetics, where understated (and occasionally — let’s face it — unattainable) qualities are held in highest regard: the radiant shine of healthy skin, thick eyebrows, innate beauty.
And no other style of beauty is better suited to the concept of delicate minimalism, in which, instead of bold logos, the focus is on superior materials, flawless tailoring, and subtle embellishments.
These components of a unified concept express not merely a weariness of excessive visual stimulation but also a philosophy toward living: assurance and refinement are demonstrated through moderation.
It presents itself as the ideal avenue for showcasing one’s personal uniqueness.
And also – to move away from ephemeral fashions and adopt timeless principles: skincare, subtle makeup, and items that improve with age.
Photography, styling by Ramona Deckers @ EE Agency
Makeup: Maria Faria
Model: Noëlle Kollenberg @ A Management
Location and special thanks: Sheet-1 in Lisbon
