Image Credit: Annemarieke Van Drimmelen for WSJ. Magazine.
Angelina Jolie introduced her New York City-based clothing brand, Atelier Jolie, in 2023. During her recent WSJ. Magazine interview, the actress and humanitarian opened up about her new business endeavor and how she intends to change the fashion industry with it. Keep reading to learn more about Angie’s clothing line.
What Is Angelina Jolie’s Clothing Line?
According to Atelier Jolie’s website, Angelina described the business as a “community of creativity and inspiration regardless of socio-economic background.”
“We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill,” the Oscar winner wrote in the “About” section of her website. “And as we work with global artisans and creators, we hope to help share the richness of their cultural heritage and support the development of their own businesses. It’s all new, and I’m more of an artist than a businesswoman.”
She also pointed out that the company will “use only leftover, quality vintage material and deadstock.”
“You will be able to repair or upcycle pieces from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning,” the website’s profile concludes.
Where Is Atelier Jolie Located?
The brick-and-mortar venue is located at 57 Great Jones Street in the Big Apple, and it officially opened its doors on December 5. The entire space is reportedly a retail store, cafe and community center all-in-one for customers to sample different food and talk to designers about pieces.
How Much Do Atelier Jolie’s Clothes Cost?
The brand announced that it collaborated with Chloé for a new line of clothes. The collection ranges from $850 to $5,000 in different products and will become available in January 2024.
While speaking with WSJ, Angie admitted that her new endeavor might end up costing her a fortune in the future.
“I’ll probably lose money, maybe even for a while,” she explained. “If I can eventually put into practice some things that I think are improvements and I just break even, that’s a huge victory.”
The Salt actress also pointed out that she intends to use her brand to focus on sustainability and protect garment workers from abusive working conditions.
“Can we avoid doing real damage — not only to the earth, but the garment workers?” she asked the publication during her interview. “Is it possible that I could go somewhere and enjoy making clothes, enjoy wearing clothes and not hurt anybody? And actually maybe treat people well?