“I wanted the brand to be there for girls and guys and whoever to feel like it’s okay to not look like everybody else.”
As the temperatures drop outside, Selena Gomez’s Rare Beauty line is looking ahead to warmer days—and the essential new additions coming in its spring collection. For the first time since Rare Beauty’s launch, Gomez got to take reporters through the year-old line’s new products and share her makeup hacks during a press day in New York City last month.
She wasn’t afraid to get personal, candidly speaking about how being famous so young affected her mental health and relationship with beauty. “I’ve been in makeup since I was seven years old. I feel like that kind of messed with me,” she said. “You’re so young and then working. I have professionals doing my makeup and suddenly I can look 25 when I was 16, and it was crazy,” the former Disney star recalls. “Then I felt like, ‘oh, I look too young all the time. I should achieve that look more. I should try that.’ It just made me question my beauty for what it was.” Gomez says that when conceptualizing Rare Beauty she wanted to create a brand for those who have had similar self-doubt about their appearance.
“I’ve been a victim to wanting to change my face and do things because I see such like intense trends,” she continued. “I think the most rewarding part of creating this line is that we create a place for people who don’t necessarily want to get work done or change their face. They just want to embrace what they are and what they have.” Gomez emphasizes that this was a very important part of the brand’s DNA from its inception. “Even if you do like to wear more makeup, even that will kind of work with what my brand,” she says, explaining that Rare Beauty’s versatility represents “a kind of mind, body, and soul” beauty experience. “That’s why I wanted the brand to be there for girls and guys and whoever to feel like it’s okay to not look like everybody else.”
This spring, Rare Beauty will offer up more tools for people to create the looks they want for themselves. The collection’s new additions include bronzer sticks, new liquid blush colors, setting powder, and additional brushes to make makeup application even more seamless. Beyond that? “Obviously, future products that are coming that I can’t talk about that I wish I could, will also kind of bring up the element of being a little bit more creative with your makeup,” Gomez said.
The singer broke down the thought behind each new product in Rare Beauty’s spring line and also touched on secretly testing products while shooting Only Murders in the Building. She also shared the makeup tricks she’s learned from her years working with professionals.
Warm Wishes Effortless Bronzing Stick and the Soft Pinch Blush Brush
Gomez made a point to get skin tones right for Rare Beauty’s first-ever bronzing stick. “I am very much about inclusivity, I can’t have 12 bronzing sticks,” she told reporters. “So the most challenging part about doing this was creating the right tones for each skin tone. You can apply it obviously by rolling it on, [but] I love to use my blush brush. It’s kind of slanted and it just gets a lot of that product in.”
Finding the right color takes a little experimentation, Gomez said: “It’s just one of those [products] that you kind of have to play with, but it’s really fun and it’s so easy to apply, it melts [in]. It’s not like sticky or hard. It just feels so easy.” Gomez purposely tests to make sure her makeup doesn’t come off on her hand—something the bronzer, which blends effortlessly into skin and turns into a soft powder once applied, doesn’t do.
The Warm Wishes Effortless Bronzing Stick and Soft Pinch Blush Brush both come out online on December 25 at 9 P.M. PT and in stores on December 26. A dome-shaped brush, the Always an Optimist Powder Brush, is also coming out then.
Source: www.elle.com
