One year after the successful launch of Daisy Wild, Marc Jacobs Fragrances expands the iconic collection with Daisy Wild Eau So Intense.
Once again, Coty turned to the expertise of Texen Group to meet the creative and technical challenges of this new cap. The Daisy Wild Eau So Intense Marc Jacobs cap stands out with its bright, energetic colors, enhanced by gradient pad printing on each flower.
“This innovative process highlights the refined metallization of the flower centers and the cap itself. As with the previous edition, the flowers are molded in color and feature, for this edition, greater visual complexity and brilliance,” said Texen in a release.
The cap’s structure — composed of a complex headpiece and a meticulous assembly of multiple elements in various materials (different types of polyolefins) — was engineered to meet a dual objective: deliver a playful and sensorial experience, while ensuring a premium perception aligned with luxury codes.
“The flexibility of the petals, their durability, and the overall coherence reflect Texen Group’s leadership in packaging innovation and its ability to support brands in their most ambitious projects,” added the manufacturer.
