Reusable Silicone Sheet Masks – Dieux Skin and Honest Beauty Face and Eye Masks

Serum-soaked silicone might be exactly what your skin needs.

Madge Maril

Dec 1, 2020

Dieux Skin/Honest Beauty

Sheet masks are popular for a reason. They’re fun. They’re Instagrammable (which, yes, does matter). They’re great in a pinch, due to their ability to deliver super-potent serums quickly and directly to your skin, mimicking spa results for a fraction of the cost and effort. And, like any single-use product that’s difficult or impossible to recycle, they’re enormously wasteful. Unlike a bottle of skincare, a sheet mask exists to be put on, soaked in, then discarded to a landfill (or ocean) for eternity. But what if that didn’t have to be their trajectory?

Forever Eye Mask

Dieux Skin


Dieux, a new skin care brand launched in September, released a $25 Forever Eye Mask—and it quickly sold out. Jessica Alba’s wellness and lifestyle brand The Honest Company dropped its $14.99 Reusable Magic Silicone Sheet Mask shortly after, in November. Although they serve different purposes, there is one clear connecting factor between the two sheet mask alternatives: silicone.

“Silicone does not absorb the product and creates a closed environment—it is designed to minimize evaporation. This helps lock in all the good stuff!” Alba tells “I have dreamt about creating this product for a while now.”

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