Rare Photos of Chanel’s Farm in Gaujacq, France

To find the most efficacious skincare ingredients—and build a greener future—Chanel went back to its literal roots.

Jessica Matlin

In 1998, Chanel descended upon the sleepy town of Gaujacq, in the southwest corner of France, a region where founder Coco Chanel’s favorite flower, the camellia, is grown. The idea was to explore and cultivate the beauty and botanical benefits of this signature bloom.

What began as a collaboration with fifth-generation botanist Jean Thoby, whose conservatory garden features 3,000 plants, as well as 2,000 varieties of camellias, is now the pipeline for some of Chanel skincare’s best-loved products. In fact, scientists there discovered the revitalizing properties of red camellia—specifically a variety of Camellia japonica named the Czar—and infused them into the brand’s newest beauty range, N°1 de Chanel.

N°1 DE CHANEL REVITALIZING SERUM

chanel.com

$160.00

“The Czar is a flower unlike any other,” says Nicola Fuzzati, director of innovation and development for cosmetic ingredients at Chanel. “It supports skin vitality, thereby enabling skin to remain healthy looking for a longer period of time.” That highly concentrated red-camellia extract is in the N°1 de Chanel Revitalizing Serum, which tones and preserves the youthfulness of skin by combining the nourishing and soothing power of the extract with the freshness of camellia water.

Source: www.harpersbazaar.com

No votes yet.
Please wait...

Leave a Reply

Your email address will not be published. Required fields are marked *