The Italian manufacturer of makeup products presented new Iconic Essential collection at the Cosmopack North America Miami trade show, from 21 to 23 January 2025.
Described as a tribute to timeless elegance that enhances natural beauty with refined simplicity. The collection uses color and light to create luminous, vibrant tones that accentuate personal features without overwhelming them, ensuring a harmonious, natural, and sophisticated result.
Iconic Essential includes a wide range of cosmetics, from mascaras and eyebrow products to foundations and highlighters, blushes and lipsticks, as well as lip glosses and lip balms.
The star of the new collection is Black Gold, the ultra-black mascara that instantly transforms lashes with a single stroke, giving them incredible length, volume, and a flawless curl. Its high-performance formula, enriched with deep black pigments, creates a rich, intense finish that enhances lash definition and depth. The new hybrid brush, perfectly designed to complement the formula, delivers a panoramic effect and extraordinary length from the very first application. The mascara comes in exclusive packaging featuring the silhouette of a snake, a symbol of power and elegance, reflecting the iconic black and gold colors of the collection.
“Iconic Essential isn’t just a collection—it is a journey into the purest form of elegance, where brightness and freshness become the key ingredients for a look that expresses beauty in a natural and sophisticated way,” said Michela De Frenza, Marketing & Innovation Manager at MPlus Cosmetics.
On February 12th and 13th 2025 MPlus Cosmetics will also participate in MakeUp in Los Angeles. On this occasion, the contract manufacturer will introduce its new Electric Disco collection, intertwining “the dazzling glamour of the light with the seductive mystery of the dark.”
