To address the multiple challenges of its rapid growth in the UK market and a rising demand for online shopping and fast home delivery, Kiko Milano has reorganized its supply chain operations in the country.
The Italian cosmetics brand consequently opened a new dark store — a retail outlet or distribution centre dedicated to online shopping — in London, with the aim to accelerate its e-commerce delivery. The brand also selected Logistics Reply’s LEA Reply Warehouse Management System (WMS) to build a more scalable and agile logistics infrastructure. Logistics Reply is a software company specialised in warehouse efficiency and the optimisation of supply chain.
Delivery times cut in half
Managed entirely by Kiko’s in-house team, the new dark store was made fully operational within just four months from project kick-off.
“Our mission is to delight customers with innovative, high-quality products delivered with speed and reliability,” said Paul Devin, Managing Director UK at Kiko. “This solution has allowed us to cut our e-commerce delivery times in half. Logistics Reply has been a trusted partner throughout the project, their responsiveness, attention to our business needs, and ongoing support have been outstanding.” Devin added.
According to Kiko, the new set up has significantly improved both delivery times and product availability across the region.
“Our deep expertise in e-commerce and flexible technology stack allowed us to deliver a tailored, high-performance solution,” said Enrico Nebuloni, Executive Partner at Reply. “The success of this project is a testament to strong collaboration between our teams in Italy and the UK, and to the power of combining visionary leadership with scalable innovation.”
