For La Petite Robe Noire L’Eau Rose, their first alcohol-free fragrance, Guerlain has chosen Aptar Beauty’s Sensea prestige fragrance pump.
“Highly compatible with alcohol-free formulas, the pump ensures that consumers get the same optimal fragrance experience,” said Aptar in a statement.
According to the supplier, the Sensea pump offers a gentle actuation and delivers a fine and homogeneous spray at a wide, 60° angle. It combines a VP4 cartridge optimized for gentle actuation with a High Definition Spray (HDS) insert technology.
The pump and collar are anodized in silver and are manufactured at its Le Neubourg facility in Normandy, France, like all Aptar Beauty’s prestige fragrance dispensing systems.
Aptar Beauty is a long-time dispensing partner of Guerlain. The Sensea range is, in fact, also used for its L’Art & La Matière fragrance collection. For L’Eau Rose limited edition, the teams worked closely together to deliver the same sensory gesture of the original fragrance, while keeping the olfactory identity intact.
“At Aptar Beauty, we provide advanced dispensing solutions to fit the next generation of fragrances, including the alcohol-free formulas now emerging on the market. Sensea offers that perfect balance between high performance and an enhanced user experience. The winning combination of a high-definition spray and gentle diffusion makes Sensea ideally suited for Guerlain’s La Petite Robe Noire L’Eau Rose,” said Anne Dupé, Key Account Manager at Aptar Beauty.
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An illustration of the skinification trend which, after hair products and makeup, is also getting to the perfume category, new alcohol-free, water-soluble perfume technologies will be discussed as part of a round table during the next Fragrance Innovation Summit on November 27, 2024, in Paris. Full program and registration here: Fragrance Innovation Summit 2024. |
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