Eager to reinforce the its authority in skin longevity science, Estée Lauder has unveiled a new expert collective across multiple disciplines to educate and empower consumers to rethink how they approach skincare and lifestyle – reframing the conversation from anti-aging to visible age reversal.
Estée Lauders first-ever Longevity Collective is a curated group of influential experts and global pioneers in longevity science and lifestyle . Beginning in January 2024, the collective will serve as a brand advisory board, bringing the latest insights, research findings, and resources to inform Estée Lauder’s ongoing approach to skin longevity research.
“The Estée Lauder brand has always been at the forefront of breakthrough skin science,” said Justin Boxford, Global Brand President, Estée Lauder. “Longevity is one of the fastest growing movements in the beauty and wellness industries, with multi-generational consumer interest in biohacking and age-reversal practices at an all-time high. Estée Lauder has been pioneering skin longevity research for more than 15 years, and we already have the proven technology to reveal visible age reversal. We see this as a truly pivotal moment for the brand to disrupt the industry, changing what we know about skin aging and reimagining skincare for the future.”
Collaboration with the Stanford Center on Longevity
In addition Estée Lauder announced its support of the Stanford Center on Longevity and its new Program on Aesthetics & Culture, whose work will include research assessing perceptions on longevity and vitality. As the inaugural supporter of the Stanford Center on Longevity’s new Program on Aesthetics & Culture, Estée Lauder has made an initial three-year commitment to help fund a wide range of research activities, including New Map of Life post-doctoral fellowships and other work to advance the understanding of perceptions on longevity and vitality.
New skincare launch
This announcement comes as Estée Lauder prepares to unveil, in January 2024, its newest product innovation, new Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, with SIRTIVITY-LP™ which reveals visible age reversal starting in just 14 days.
For nearly two decades, Estée Lauder has been studying the role of sirtuins in skin, garnering 29 patents worldwide and presenting at more than 20 scientific conferences to date. Most recently, Estée Lauder unveiled its latest research in skin longevity science to a global audience at the World Congress of Dermatology, one of the largest and most prestigious international dermatological conferences, held once every four years. Through its cutting-edge research, Estée Lauder has been able to advance its understanding of the biology of skin aging, developing its exclusive and patented SIRTIVITY-LP™ technology proven to not only slow, but help visibly reverse skin aging.
Aerin Lauder, Founder and Creative Director of AERIN, and Style & Design Director of Estée Lauder ReNutriv, said: “My grandmother, Estée, was a trailblazer. She was ahead of her time in every way and changed how we think about aging, confidence, and beauty. Today, the Estée Lauder brand continues to embody her pioneer spirit, and I think she would be incredibly excited to see her namesake brand leading the new skin longevity movement and inspiring consumers everywhere to live well at any age.”